Best Practices
How to Train Your Channel Partner: 5 Effective Strategies
Your business will grow faster when you train your channel partners the right way! Just as you would invest time in training…
Resource Library
Best Practices
Field-tested guidance on designing, launching, and scaling incentive programs that hold up to audit, finance scrutiny, and channel partner skepticism. Drawn from twenty years of Level 6 client work.
147 articles
Best Practices
Co-Op vs MDF Channel Funds: Are They The Same Thing?
When your marketing dollars come in different flavors, you should learn about the change between Co-Op funds and MDF (Market Development Funds)…
Best Practices
How OCR and AI Automate Rebates with Speed & Accuracy
In today’s workplace, the simple technology that makes your processes more efficient really matters. OCR (which is short for Optical Character Recognition)…
Best Practices
Guide: How to Use AI for Your Channel Marketing Automation
AI is now changing how businesses manage their marketing strategies – especially in channel marketing automation. In today’s fast-paced world, AI helps…
Best Practices
What Are The Different Channel Marketing Partnership Models?
When you learn about the different types of channel marketing partnerships, it’s more important than ever in the world of business today.…
Best Practices
Channel Partner Satisfaction Survey: Essential Questions to Ask
When you build up your business, it sometimes depends on having strong relationships with the people who help you sell your products…
Best Practices
What Are Channel Managers? Do You Need to Hire One?
Your business can help with its own success right now by handling the sales paths and maybe even teaming up with the…
Best Practices
What Channels Should You Focus On for Effective ABM?
Account-Based Marketing, or ABM, is becoming quite the new strategy in marketing today. You’re focusing your marketing work on specific high-priority accounts…
Best Practices
Direct vs Indirect Distribution Channels: How to Choose
Distribution channels play a big part in reaching your customers – especially in today’s workplace. You’ll need to choose whether to use…
Best Practices
Channel Enablement Explained: A Beginner’s Guide
Channel enablement can really help if you’re looking to expand your reach and increase sales by working with indirect partners. So, you’ll…
Best Practices
How Do You Create a Channel Partner Recruitment Plan?
Channel partners can really help you. They help expand your market reach, support your sales work, and help with your brand presence.…
Best Practices
The 5 Most Significant Pain Points for FMCG Distributors
The FMCG industry is worth billions because it transports items like food and personal care products. But sometimes, distributor pressures can really…
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