Best 5 Channel Marketing Strategies to Try to Grow Your Business
You might be asking, what exactly is a channel marketing strategy? The Economic Times defines channel marketing like this: “The term Channel Management [or Marketing] is widely used in sales marketing parlance. It is defined as a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible […]
Sales Motivation: 8 of The Best Techniques and Why They Work
If you Google “sales motivation techniques,” you’ll get about 38,900,000 results in 0.48 seconds flat. Clearly, there’s no lack of opinion in the world about how to best motivate a team of sales members. Some say, “no one truly motivates anyone else.” Motivation is an internal drive that only works on oneself. Others are convinced […]
How Effective Are Loyalty Programs at Improving Retention?
How Effective Are Loyalty Programs at Improving Retention? Earlier this year, Research and Markets added the “United States Loyalty Programs Market Report 2022” to their offerings. The full title of the report is: United States Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational […]
Sales Kits: What Are They and How Do You Design Them?
Sales kits are to sales reps what medical bags were to doctors. Although you’re more likely to see a businessman or traveler carrying around a traditional leather Gladstone bag (doctor’s bag), sales kits are still front and center as a learning and promotional tool for sales reps. Even if they no longer require a physical […]
6 of The Best Rebate Management Tools and Software Options
When it comes to a conversation about rebates, there are lots of controversies online as to whether they’re good or bad. According to Consumer Affairs, rebates traditionally have a bad reputation because they’re seen as “a hassle to discourage customers from redeeming them.” Gary Peterson, an ARS analyst from The Wall Street Journal, claims that: […]
7 Reasons Why Customer Retention Is Important for Your Business
It’s probably not the biggest news flash of the day that holding on to your current customers is easier, cheaper, and all-around better for your business than the alternative. The alternative is what’s known as “churn.” Churn is the term used to describe the percentage of customers that stopped using your product or service during […]
What to Look for (and Avoid) in a Bank
Banks and Rewards First things first: Most banks don’t offer custom prepaid and reloadable debit cards. And if they do, they typically don’t offer them for the purposes of offering an incentive program. Sure, there are quite a few options such as American Express gift cards. And if you’re a very small company that isn’t […]
Do I Need a Web Portal for My Rewards Program?
Over the years, we’ve worked with a wide range of clients in devising and implementing incentive programs. These clients have come from a diverse range of industries and niches, and their program needs and strategies have varied widely. But one question that we get all the time from our clients, no matter how different they […]
Working with an Incentive Program Management Partner
You know why incentives are important, how to design a program of your own, and the nuts and bolts of running programs targeted at both employees and customers. But before you launch a program on your own, you’ve got one last question. Is it worth working with an outside firm? Would it be better to […]
How Much Do Incentive and Reward Programs Cost?
When it comes to pricing out an incentive program, there are essentially two types of costs: marginal costs and service costs. Marginal costs are some of the most obvious, and the easiest to wrap your head around in their entirety. Marginal costs include the following: Debit cards: The actual debit cards used in your incentive […]