What Are Co-Branded Credit Cards and How Do They Work?

Did you know that the average American has two to three credit cards? According to the Guinness Book of World Records, the biggest collection of valid credit cards is held by Manish Dhameja. As of April 2021, he holds a stunning 1,638 credit cards. According to Dhameja: “I think my life was incomplete without credit […]

5 Ways to Build a Better Customer Loyalty Program

incentive program

Maybe you’ve heard it before: keeping existing customers is cheaper than obtaining new ones. But how much cheaper, exactly? According to the Harvard Business Review, bringing in new customers can cost anywhere from 5 to 25 times as much as holding on to existing ones. That’s right: as much as 25x more expensive, depending on […]