5 Ways to Build a Better Customer Loyalty Program

incentive program

Maybe you’ve heard it before: keeping existing customers is cheaper than obtaining new ones. But how much cheaper, exactly? According to the Harvard Business Review, bringing in new customers can cost anywhere from 5 to 25 times as much as holding on to existing ones. That’s right: as much as 25x more expensive, depending on […]

Unlocking Success: Top 5 Strategies to Win Back Customers

Winning Back Customers

Attracting a new customer can feel like a huge win– after all, countless brands out there compete for their attention. However, it’s important not to close the book once a customer has made it down the sales funnel and made a purchase. Instead, it’s time to turn your attention to retaining existing customers. Every business […]

What Are Co-Branded Credit Cards and How Do They Work?

Did you know that the average American has two to three credit cards? According to the Guinness Book of World Records, the biggest collection of valid credit cards is held by Manish Dhameja. As of April 2021, he holds a stunning 1,638 credit cards. According to Dhameja: “I think my life was incomplete without credit […]