Tax Implications of Incentive Programs
In some of our other articles, we’ve covered virtually every component related to designing, developing, launching, and running an incentive program. We’ve talked about how and why incentive programs work, the various kinds of programs you might consider implementing, how to work with a bank, the ins and outs of web portals, the advantages of […]
Working with an Incentive Program Management Partner
You know why incentives are important, how to design a program of your own, and the nuts and bolts of running programs targeted at both employees and customers. But before you launch a program on your own, you’ve got one last question. Is it worth working with an outside firm? Would it be better to […]
Channel Marketing Automation: 5 Unique Ideas to Inspire You

You improve your business flow more smoothly and faster with channel marketing automation. It works on the tedious marketing tasks automatically while helping your partners to sell more items. It matters to have the right tools and platform in place to coordinate everything. Channel marketing automation delivers game-changing results for multi-channel businesses. I’ll show you […]
How Much Do Incentive and Reward Programs Cost?

When it comes to pricing out an incentive program, there are essentially two types of costs: marginal costs and service costs. Marginal costs are some of the most obvious, and the easiest to wrap your head around in their entirety. Marginal costs include the following: Debit cards: The actual debit cards used in your incentive […]
Channel Account Managers: Description, Benefits & More
Channel Account Managers drive revenue by building strong relationships between businesses and their partners. A CAM can be the link that helps to make sure partners have everything they need to sell – while keeping everyone aligned on business goals. Most of them need good communication skills and deep industry knowledge to succeed. Skilled CAMs […]
Does Gamification Work for Channel Partner Engagement?
Gamification can change channel partner engagement from a mundane chore into a fun opportunity. By adding game elements like points, badges, and competitions, businesses can improve things by up to 150%. It makes scheduled tasks more engaging. A useful system with clear rewards and real actions makes the change. Channel partner gamification delivers nice results […]
How to Tackle Fraud Risks in Channel Incentive Programs
You can protect your profits and reputation with useful fraud prevention in channel incentive programs. The success of these programs depends on proven controls that detect and block suspicious activity before losses happen. Fraud programs cost businesses millions of dollars each year through refined attacks. I’ll outline 7 important strategies that cover verification methods, detection […]
How to Customize Incentive Programs for Various Cultures
A better incentive program can start with cultural differences. A well-designed rewards system can improve your team’s performance by 40% when it matches the local preferences and customs! Success comes from paying attention to what motivates people across different regions and cultures. Cultural customization delivers real business results – this guide covers four important areas […]
7 Regulatory Complexities in International Channel Operations
When expanding business into widespread markets, you’ll find fun opportunities but have to examine regulatory requirements. Handling these challenges helps protect your operations and profitability in international markets. International channel operations face several serious regulatory hurdles that can affect your success. From different financial and tax regulations to data privacy laws – plus customs controls […]
Incentive Programs: Data Privacy Problems and Solutions
Your business can thrive on the incentive programs that you create for many customers. They reward your customers and give you helpful information about their habits and preferences! Yet sharing personal information comes with serious privacy risks for everyone involved. And stricter privacy laws are taking effect. Data breaches keep popping up in the news. […]