How to Improve Your Channel Partner Loyalty in B2B Markets
Strong partner relationships help you grow your revenue, cut down on what you spend to get new customers, and build the kind of market support that standard marketing just can’t give you. When your partners feel that you appreciate them, they actually become a part of your brand family. A semiconductor company saw this happen […]
Corporate Cards vs. Reimbursements: Which is Better?
Business expense management can actually help or hurt how well your company works with money! Every single purchase can affect your cash flow tracking, how happy your employees are, and maybe how accurate your budget is – you might not see these effects until something goes wrong. In reality, corporate cards and asking your employees […]
Best Practices for Setting Your Distributor Sales Quotas
Your bottom line can improve when you set the right sales quotas for your distributors. When you set quotas, your team becomes more motivated to sell, and everything aligns with your company’s goals. You need to plan these targets and review them from time to time to make sure they still work well. When you […]
6 Tips for Launching a Successful Channel Newsletter
Your channel’s engagement can be changed almost overnight by a successful newsletter. You can create immediate results with minimal technical setup by building a direct pipeline to your audience. All you need is some consistency and content. For reaching your fans and casual viewers, channel newsletters are a real help. I’ll go over six strategies […]
What Are The Latest Channel Marketing Trends in 2025?
These innovations might completely change how you connect with your customers and help drive the results you’ve been hoping for! When you want to stay ahead, you need to adjust and move with the changes. And it helps you to have a stronger and more connected relationship with your audience. When you follow these patterns, […]
How to Use Maslow’s Hierarchy For Motivating Employees
The elements that drive your team can completely change the way you all work together – and meeting these needs can change the game! I like to connect this idea to the struggles that happen at work. You can create a happier and more productive team when you take care of their basic needs. These […]
Designing an Incentive or Rewards Program
Proper planning is absolutely essential to the success of an incentive program. If you don’t take the time to put together a high-level plan for your entire program, including goals, timelines, expectations, and more, the odds of achieving your intended outcomes are significantly diminished. With that in mind, let’s walk you through each of the […]
What to Look for (and Avoid) in a Bank
Banks and Rewards First things first: Most banks don’t offer custom prepaid and reloadable debit cards. And if they do, they typically don’t offer them for the purposes of offering an incentive program. Sure, there are quite a few options such as American Express gift cards. And if you’re a very small company that isn’t […]
Do I Need a Web Portal for My Rewards Program?
Over the years, we’ve worked with a wide range of clients in devising and implementing incentive programs. These clients have come from a diverse range of industries and niches, and their program needs and strategies have varied widely. But one question that we get all the time from our clients, no matter how different they […]
Incentive Program Best Practices
We’ve gathered a collection of tips and best practices from keeping it fresh to keeping it simple, all designed to help you maximize the ROI of your incentive program. This information is most helpful after reviewing our other articles regarding incentive and rewards programs on our website: What incentives are The concept of behavior modification […]