Reloadable Branded
Debit Cards

Loyal customers mean repeat purchases. Similarly, motivated salespeople mean increased revenue. Providing financial incentives to both groups is a proven technique to modify and improve behavior. But how do you efficiently handle payments to incentivize the desired outcome?

Top-notch reward programs and top-notch rewards go hand-in-hand

 The choice is simple

Reloadable debit cards offer the most effective and tangible distribution method for disbursing funds. In addition, the affinity gained by offering your company logo alongside your customer or salesperson’s name, is a surefire way to increase loyalty. Even better, the funds are repeatedly loaded onto the same cards, reducing waste and increasing the speed of payment.  Plus, the cards are convenient. They’re accepted at millions of locations, wherever Visa or MasterCard are accepted.

From a cost perspective, reloadable debit cards can be more costly than single use cards for short-term programs. This is because the banking fees to launch and administer a reloadable card are typically higher than a single-use prepaid card. On the other hand, this solution can be extremely cost effective long-term, and the convenience and speed often overshadow any small increase in card costs.

How Reloadable Branded Debit Cards Work

Comparison of reward delivery types across cost, brand affinity, and convenience.

Type
Cost
Brand Affinity
Company Convenience
Customer Convenience
Reloadable Debit Cards
Low
High
Medium to High
Highest
Prepaid Debit Cards
Lowest
Medium
High
High
Virtual Debit Cards
Low to Lowest
Low
High
Low to Medium
Merchandise and Travel
Varies
Medium to High
Medium
Varies
Checks
Medium
Low
Medium
Low to Medium