Case Study #4: From Pilot to Powerhouse: Scaling a Division-Wide Incentive Program

An audiovisual manufacturer wanted to test the waters with a sales incentive program for a single division before committing to a larger enterprise investment. Level 6 designed a streamlined pilot solution with minimal technology, allowing the client to maintain hands-on control of daily operations. This “crawl-walk-run” approach gave them the confidence to learn the process while keeping operational costs low. After one year, the results were undeniable: sales of targeted products increased 27% year-over-year.

The success of the pilot sparked a vital question: how could they scale this winning formula across multiple divisions to maximize impact? Level 6 met with the client to map out an expansion strategy that would transform their pilot into a comprehensive, enterprise-wide sales program incentive. We implemented advanced incentive compensation management software to eliminate manual submission processes, dramatically accelerating approval times and reward disbursements while making participation effortless for the reps.

To ensure long-term engagement, we integrated educational modules that tied product knowledge directly to earning potential, effectively creating a more informed and motivated sales force. Division-specific user experiences were created so each team saw only their relevant products and rules, while targeted email campaigns drove consistent participation. This level of detail is a hallmark of our loyalty program solutions, ensuring that every user feels the program is built specifically for them.

To support strategic decision-making at scale, Level 6 developed a reporting infrastructure with customized dashboards and charts. What began as a cautious pilot has evolved into a thriving, multi-division powerhouse. By leveraging our incentive solutions, the client has moved from manual tracking to a sophisticated, automated system. Level 6 remains their dedicated partner, adapting the platform as their needs evolve and their success accelerates across all channel sales incentive programs.