Channel partners can supercharge your company’s growth and tech adoption when you bring fresh ideas and opportunities to the table, too! Your business stands to gain quite a bit when partners get on board with new tech.
We’re talking about streamlined operations, happier customers, and a useful edge in the marketplace. Yet businesses have a hard time getting their partners excited about new technology services.
Let’s talk about some battle-tested ways to get your partners fired up about new tech!
Partner Training Programs
Your partner training program should be working for everyone in your network. It helps to give them different ways to learn the same material. Some of your partners might love their hands dirty in workshops. Others can like taking lessons at their own speed with online courses.
Online training is a great place to start with all your channel partners! You can roll it out without being too expensive. Your partners can hop in whenever they have time to learn. Make sure you pack these modules with good videos. Add engaging quizzes and guides that your partners can pull up later when they need a refresher.
Hands-on workshops also help – especially when tackling tough topics that need real-time explanations. Your partners get the chance to raise their hand with questions instantly. They can test drive new tech while experts watch their back.
A certification program can give your partners something tangible to shoot for. Start with the basics of your tech stack and work up to the features. Each level should naturally flow into the next one. It’ll give you a clear path for your partners to follow.
Your partners need regular backup after their first training. Running regular webinars helps everyone stay updated about news and what’s happening in the industry! A well-stocked knowledge base lets your partners troubleshoot common problems on their own too.
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Management systems take the headache out of keeping tabs on your partners’ progress. These systems automatically sign partners up for courses and generate certificates when they’re done. You can see which partners might need an extra helping hand.
Every role in your partner network needs its own flavor of training. Your sales crew needs facts on product benefits and pricing information. Your tech teams need to dig deep into product specs and integration methods. Your marketing people need the inside track on brand rules and campaign plans.
Combining learning styles makes your training program more useful. Quick video tips work well for bite-sized learning. Complete written guides come in clutch for technical facts. Interactive practice sessions let your partners experiment without any consequences!
Regular check-ins help make sure the training sticks. Quick pop quizzes after each section bring out the main points. Bigger tests show you which partners are ready to level up their certification too.
Personalize Partner Engagement
A partner success strategy needs a custom strategy for technology adoption. You’ll find that each partner has needs, comfort levels with tech and business goals that shape their learning.
You should start with the right way of segmenting your partners. Group them based on their tech knowledge, industry specialties and regional challenges – this helps you match the right kind of support to each group!
Tech-savvy partners usually like self-guided resources and full training content. Partners who aren’t as confident with technology need more direct input and easier onboarding steps. The goal is meeting each partner where they stand.
Modern CRM systems can give you an idea about different partner preferences and how they engage. You can see which training resources get the most use. Your partners’ preferred ways to communicate help you adjust your support strategy over time.
A customized partner portal can be your main center for support resources. Your partners can find training content, documentation, and tools that match their needs – this focused strategy improves how partners connect with new tech!
You should schedule regular catch-ups and feedback sessions to track your partners’ growing needs. Some might need extra help with features. Others could help with more advanced training.
The incentives you give should match each partner’s circumstances and goals. A new partner might get excited about different rewards than an experienced pro would! Your recognition program should match these differences.
The right combination of communication methods makes a change. Some partners might like quick video guides. Others like complete written instructions. Your CRM data shows which methods work best for each group.
Your partners’ needs evolve as they master your technology. That’s why your support strategy should be flexible enough to grow with them. What works today might need adjustments tomorrow to stay useful.
Automate Support and Processes
Automation revolutionizes the way your partners can manage their operations. You’ll see how modern tools take care of the mundane and repetitive tasks that used to slow everyone down. Your partners now have more time and energy to start with what counts – improving their sales and expanding their business footprint.
A good Partner Relationship Management system drives your automation process – this main center makes it easier to manage everything your partners need from basic communication to tough job management. You’ll find it easy to keep tabs on performance and share files while staying on top of new leads. Your partners will love having instant access to training materials and marketing content whenever they need it.
Automation completely changes the way your operations can run. You’ll watch your partners spend way less time pushing papers and dealing with admin work. Deal registrations flow through naturally. Leads automatically land in the right partner’s lap when they need them.
Now that the manual tasks are off their plate, your partners can pour their energy into what actually moves the needle. They’ll build stronger relationships with customers and close more deals. Your sales teams will spend their days selling instead of drowning in paperwork. Your marketing teams can launch campaigns faster because they have quick access to pre-approved content.
Real-time tracking and analytics give you a crystal-clear picture of what’s happening. Your partners can check their performance stats whenever they want. Sales progress has become transparent to measure. Teams can put where they need to step up their game and adjust their strategy on the fly.
The benefits go way past saving time and energy. Your partners stay more involved thanks to automated communication tools. Online learning portals make training effortless. Everyone accesses resources through one main portal. Leads flow through automated distribution channels.
Modern automation tools make it effortless to bring new partners on board and keep them happy. Fresh partners hit the ground running with automated training programs. Everyone sees how incentives work and how support tickets get handled through the automated systems.
Create Incentive Programs
Your channel partners need a well-designed incentive program to get excited about selling new technology. The best programs combine financial and non-financial rewards that align with your business goals. You should set targets that feel easy for your partners while giving them room to stretch and grow.
Money still drives partners excited about new tech services. You can give them cash bonuses, rebates, or increase commission rates when your partners sell new products. The market development funds let your partners spread the word through local advertisements and events.
Other rewards plus money work just as well to get partners moving. Your partners gain an edge when you give them early access to new products before everyone else. VIP industry events make partners feel liked too. When you share success stories through recognition programs, it helps partners build credibility with their peers.
Your bigger partners might like marketing funds and dedicated time with executives. Smaller partners usually like immediate cash rewards and training resources. All your incentives need to match what drives different partners most.
Tech tools make tracking performance and distributing rewards much easier. Modern partner portals turn everything into a game with live dashboards and automatic payments. The AI systems choose the perfect timing and targeting for rewards based on how partners behave.
You should check in to make sure your incentive program stays up-to-date as your partner needs change. Partner surveys and advisory boards tell you which rewards hit the mark. While keeping the core features that work, you can add new elements to keep activities interesting.
When you create different reward levels, it motivates your partners to step up their game over time. New partners start with basic training and resources. Top partners unlock premium features like strategy sessions and market plans – this natural progression keeps partners growing.
The strongest programs balance quick wins with building long-term relationships. Sales rewards create momentum instantly. Regular benefits like advanced training and business planning keep partners involved for the long haul – this two-pronged strategy turns innovation into shared success.
Build Up Your Advanced Technologies
You should learn tools that can give your channel partners a real edge over their competitors, such as AI. They’ll see big changes in how their business works with data and serves customers. These systems speed up the work!
Your AI systems can now process mountains of customer data in just minutes. You can study buying patterns and predict what your customers want before they even know it themselves. That means you can give them what they need at just the right time!
The AI automatically takes care of all your tedious paperwork, too. Now, you can spend more time relationship-building with customers and planning your next big move. The technology also points out promising sales opportunities by looking at data to find useful leads.
Your customer relationships improve with AI on your side. The technology keeps track of every customer interaction and shows you the best possible way to reach out to them. You’ll send messages that resonate because they’re based on how your customers actually behave.
The AI makes your supply chain run like clockwork. You’ll know when to restock and how much to order. When the market suddenly changes, your machine learning systems help you adjust faster to stay on track.
Your marketing can become laser-focused thanks to the AI tools. They monitor how your campaigns percreate and how customers respond as it happens – this lets you adjust your message to get the optimal results.
The AI watches social media like a hawk and shows you what your customers want. You can put patterns the second they start. You can see how people feel about your brand in real-time – this helps you stay in tune with fast-moving markets.
The AI-powered analytics show you the complete picture of your channel performance. You can see which strategies actually generate revenue and find new opportunities for growth. You can catch problems while they’re still small and fixable.
These tools give you a real benefit in the market. You’ll make better decisions based on real data and get more done with less effort. Best of all, you can give you new services while keeping costs down and making your customers happier than ever.
Easier Onboarding Processes
New partners should feel natural and comfortable with your technology. You’ll want to create a smooth experience that feels as easy as teaching someone to ride a bike. You can give them the right support to keep them steady!
A centralized center puts the items your partners need right at their fingertips. You’ll give them quick access to training materials and documentation in one place – this small change will speed up their learning process and get them working confidently in no time.
Let the automation do some of the heavy lifting for your onboarding process. Your software can walk partners through each step and catch problems early on. No more setbacks from manual processes or worrying about missing steps along the way!
Break down tough processes into easy and digestible chunks in your documentation. Your partners will learn new concepts better when you present information in bite-sized pieces. When you add engaging videos and interactive guides, you help them stay invested as they master the basics.
Even with useful tech tools, personal support makes the change. Your dedicated support team should be ready to step in whenever partners hit a roadblock. Fast replies to technical problems keep momentum and stay away from frustration during the learning phase.
Your platform needs to be intuitive and welcoming like a friendly guide. Partners should get through your systems without needing exceptional technical knowledge. When you make training and support resources accessible, they’ll use them more.
Keep an eye on the data to place potential hurdles early. You’ll see where partners might get stuck by watching adoption rates and usage patterns. These plans let you fine-tune the onboarding experience faster.
A well-designed onboarding process shows measurable results. Your partners will hit their stride faster and use new technology with confidence. Satisfied partners stay longer and help businesses grow together.
Level Up Your Incentives and Rewards
When you first build real relationships and trust with your partners, it helps drive successful technology adoption. You’ll get much better results when you learn about your partners’ needs. You’ll also learn which problems worry them. Just think back to your own best partnerships. They probably worked well because everyone talked openly and helped each other out.
Your partners will feel more connected when you schedule regular check-ins. Ask for their honest feedback and plan things together! This kind of trust makes rolling out new tech and different ways of doing things smoother. Partners who know they have reliable support can reach out with questions. They get more excited to cover changes.
At Level 6, we’re focused on taking your business to new heights through proven incentive programs. Whether you want to improve your sales team’s numbers or employee happiness at work, we have your back. Our features include branded debit cards, rewards that make your employees feel taken care of, and sales incentives that deliver results. These are matched well to what your business needs right now.
Let’s start by creating programs that are made just for you and actually move the needle. Ready to see it in action? Book your free demo and learn how we’re helping top businesses crush their sales goals.
Claudine is the Chief Relationship Officer at Level 6. She holds a master’s degree in industrial/organizational psychology. Her experience includes working as a certified conflict mediator for the United States Postal Service, a human performance analyst for Accenture, an Academic Dean, and a College Director. She is currently an adjunct Professor of Psychology at Southern New Hampshire University. With over 20 years of experience, she joined Level 6 to guide clients seeking effective ways to change behavior and, ultimately, their bottom line.
